BS Strategic Communication View in Kuali Update Delete Update Rules PDF

Catalog 2025 — Indefinite Future (2025-01-01)

Academic Program Proposal
Workflow Step: UG Curriculum Committee, Undergraduate Curriculum Committee

Requirements

REQUIRED COURSES (31 Total Credits)

Course(s):

EMPHASIS/CONCENTRATION (25 - 27 Total Credits)

Select an emphasis below.
Complete at least 25-27 credits in this area

GENERAL EDUCATION (45 Total Credits)

Select 45 credits from the following types of courses: General Education
General Education requirements

ELECTIVES TO = 124 (20 - 18 Total Credits)

Complete at least 20-18 credits in this area
Electives

Grand Total Credits: 121

Advertising Emphasis

Catalog 2024 — Indefinite

REQUIRED COURSES (27 Total Credits)

Course(s):
Select 12 credit(s):
- BMKT327 - Consumer Behavior (3)
- BMKT345 - Digital Marketing (3)
- BMKT424 - Marketing Strategy (3)
- BMKT495 - Independent Study (1 - 4)
- COMM330 - Intercultural Communication (W) (3)
- MGNT371 - Principles of Entrepreneurship (3)
- PHTO320 - Digital Photography (3)
- PREL291 - Practicum (1 - 3)
- PREL391 - Practicum (1 - 3)
- PREL482 - The Public Relations Campaign (SERV-2) (3)
- ART109 - 2D Foundations-Plane and Color (3)
- ARTG212 - Raster Graphics (3)
- ARTG210 - Vector Graphics (3)
- ARTG332 - Advertising Design (3)
- ARTG420 - Branding Systems (SERV-2) (3)
- PREL325 - Public Relations Techniques (3)

Grand Total Credits: 27

Public Relations Emphasis

Catalog 2024 — Indefinite

REQUIRED COURSES (19 Total Credits)

Course(s):
Select 1 credit(s): PREL493 - Public Relations Internship (1 - 3)
Select 3 credit(s):

Grand Total Credits: 19

Sample Degree Plan

Grand Total Credits: 121