Course Proposal
Workflow Step: UG Curriculum Committee, Undergraduate Curriculum Committee
Description
In this course students apply advertising strategy in planning a campaign for a local business or nonprofit through a process of client acquisition, research, strategic planning, creative development, media planning, campaign activation, and reporting. This course involves application of communication theory and techniques with a real-world client. If the student works with a non-profit, this course also meets the requirements for a service-learning class when concurrently registered for COMM 200/300.