Course Proposal
Workflow Step: UG Curriculum Committee, Undergraduate Curriculum Committee
Description
Students learn the basics of social media platforms, audiences, history, trends, and an overview of content creation and platform-specific strategies. They learn and apply strategic thinking to social media and practice using a content management system (CMS) for content scheduling, analytics, social monitoring, etc. Students also learn to read and use analytics, develop data-based decision-making, learn the basics of targeted ads, and develop engagement strategies.