Course Proposal
Workflow Step: UG Curriculum Committee, Undergraduate Curriculum Committee
Description
This course focuses on understanding branding for industry and developing a personal brand specifically for social media use. Students learn about contracts and the legal realities of brand interactions and discover how to interact with clients (and possibly be a client). As part of the course, they develop strategies for building cohesive posts that are brand-aligned, integrate partnerships, examine legal and ethical considerations, and explore paid services. They will also learn how to track social media analytics and key performance indicators as well as adapting to emerging platforms.