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Program Emphases
Program Emphasis: Marketing
Marketing
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Catalog 2021 — Indefinite
For Academic Program
: BBA Marketing
Emphasis Requirements
REQUIRED COURSES (24 Total Credits)
Course(s):
BMKT327 - Consumer Behavior
(3)
BMKT345 - Digital Marketing
(3)
BMKT410 - Service Marketing
(3)
BMKT423 - Principles of Integrated Marketing Communication (SERV-2)
(3)
BMKT424 - Marketing Strategy
(3)
BMKT497 - Marketing Research
(3)
ARTG115 - Introduction to Graphic Design
(3)
Select 3 credit(s):
BMKT328 - Sales Management
(3)
BMKT375 - International Marketing
(3)
PREL246 - Fundamentals of Advertising
(3)
PREL455 - Public Relations Strategy and Management
(3)
Grand Total Credits: 24